Custom GTM Projects
A forward deployed engineer for your revenue team
We embed in your GTM and build the scoring, telemetry, and routing systems it runs on, then hand you the keys. Systems your team can own, govern, and scale. No black boxes, no perpetual retainers.
What we build, live
Watch a buyer signal become pipeline action
This is the system a forward deployed engineer leaves behind: signals captured, resolved to accounts, scored, and routed to the right play, automatically, every time.
Live system · signals to action
Signals
Your GTM Engine
Actions
What we build
The infrastructure under an adaptive GTM engine
The unglamorous systems that separate Stage 5 teams from everyone else.
Scoring
Account scoring (firmographic, technographic, heat), person scoring (role, seniority), intent scoring with decay logic, and conversation scoring, so effort follows revenue probability.
Tagging & telemetry
Signal capture across website, content, events, and product; identity resolution that links people to accounts; event tagging and normalization your whole stack can trust.
Routing
Action routing that turns scores into next steps, human-vs-agent allocation across PLG, BDR, and AE motions, and next-best-action orchestration.
Outbound systems
Signal-driven email, LinkedIn, and calling sequences that trigger from buyer behavior, not from someone remembering to hit send.
Content & ABM engines
Always-on coordinated content systems and signal-driven account execution, built on the same infrastructure.
Knowledge & governance
Documentation, playbooks, and governance so the system is institutional IP, not tribal knowledge that leaves with a hire.
How engagements work
Embedded, scoped, and handed over
Diagnose
We map your GTM against the AI GTM Maturity Model: where execution depends on heroics, where signals leak, and where systems would pay back fastest.
Design
A scoped build plan with clear owners: what we build, what your team learns to run, and what gets governed by whom.
Build, embedded
A forward deployed engineer works inside your stack and your Slack, shipping working systems weekly, not slideware quarterly.
Transfer ownership
Documentation, training, and handoff. Your team owns, governs, and scales the system. We stay on only if you want us to.
Have a GTM system in mind?
Bring us the bottleneck. We'll tell you in one call whether it's a two-week build or a bad idea.
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